Retail Internationalization in China: Expansion of Foreign Retailers (Hardcover)

Retail Internationalization in China: Expansion of Foreign Retailers By L. Qixun Siebers Cover Image

Retail Internationalization in China: Expansion of Foreign Retailers (Hardcover)

$54.99


Not On Our Shelves—Ships in 1-5 Days
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China.
Product Details ISBN: 9780230293373
ISBN-10: 0230293379
Publisher: Palgrave MacMillan
Publication Date: July 19th, 2011
Pages: 208
Language: English