The Qualified Sales Leader: Proven Lessons from a Five Time CRO (Paperback)

The Qualified Sales Leader: Proven Lessons from a Five Time CRO By John McMahon, Dev Ittycheria (Foreword by) Cover Image

The Qualified Sales Leader: Proven Lessons from a Five Time CRO (Paperback)

By John McMahon, Dev Ittycheria (Foreword by)


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The Qualified Sales Leader is written by a five time Chief Revenue Officer in an easy to read conversational and narrative style. The book provides enterprise software sales leaders and their sales reps proven methods to sell more by quantifying business value for the customer and selling major company solutions to C level executives. No tricks, no shortcuts, just simple ways in which sales leaders can help their sales reps sell more software by closing more deals.

Almost monthly someone asks me, "When are you going to write a book". When I ask, "Why?", people tell me, "Because no one has written a sales leadership book with practical, solutions to real life issues in enterprise SaaS sales forces",


62% of sales reps fail, not because they couldn't sell but because they were assigned the wrong accounts. Sales leaders don't align skillsets to account complexity.

Sales rep attrition at most SaaS companies is over 20%
Sales leaders can't recruit A players

Sales Leaders don't coach their reps on deal advancement issues
Most sales leaders are "glorified scorekeepers"

Most sales leader don't motivate their sales team
They're focused on deals, not rep competency

Many salesforces only win 50% of their proof of concepts
They can't frame a winning POC Criteria

8 of 10 executive buyers say the sales meetings they take are a waste of time.
Sales reps lack the ability to sell business value.

42% of reps in enterprise sales say one of the top 3 biggest challenges is to establish urgency.
Reps don't quantify critical business pain to create a buying influence.

Reps can't find high-level business champions, only low-level coaches
They can't find pain above the noise.

Many reps find pain but can't attract a champion
They're selfishly focused on closing a sale instead of earning trust.

Most reps say they feel out of control during the sales process.
Reps can't find a champion to help them control the process.

50% of reps say they can't overcome price objections while companies struggle to increase the average deal size. Most sales reps are vending, not selling.

Top sales leaders will find the answers to these issues and more in The Qualified Sales Leader
John McMahon is widely recognized as the only person having been the CRO (Chief Revenue Officer) at five public, enterprise software companies, PTC, Geo-Tel, Ariba, BladeLogic and BMC.
John's expertise was formulated as a pre-IPO member of 4 of the 5 companies listed above.
Today, John is a board member at public software companies Snowflake, MongoDB and private, pre-IPO companies Lacework, Sigma, Cybereason and Observe. In the past, John has been a board member or executive consultant to: Hubspot, GlassDoor AppDynamics and Sprinklr. Dev Ittycheria has experience as an entrepreneur, operator, and investor. He founded two companies, led and scaled multiple software companies, and made personal and institutional investments in a number of other disruptive software companies. He is currently the CEO of MongoDB and a member of the board of directors at DataDog.
Product Details ISBN: 9780578895062
ISBN-10: 0578895064
Publisher: BookBaby
Publication Date: June 18th, 2021
Pages: 348
Language: English