The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants) (Paperback)

The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants) By G. Bowerman Cover Image

The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants) (Paperback)

$27.99


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This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Gary Bowerman is Director of Scribes of the Orient, an Asia-based marketing and communications agency. He previously held key positions at leading travel, trade and consumer publishing companies in the UK, was a researcher for Rough Guides and managed the post-9/11 re-launch of a quarterly magazine for the American Society of Travel Agents. In China, where he has lived and worked since 2004, he was Shanghai co-editor for Zagat, and spent two years as Editor in Chief of Shanghai Business Review. Since co-founding Scribes of the Orient in 2008, Bowerman has worked closely with travel and tourism brands in China, across Asia and worldwide. This has given him unique insights into the mindset of Chinese travellers and the approaches of brands and destinations seeking to connect with them.
Product Details ISBN: 9781137397287
ISBN-10: 1137397284
Publisher: Palgrave MacMillan
Publication Date: September 16th, 2014
Pages: 226
Language: English
Series: Palgrave Pocket Consultants