The New Arts Entrepreneur: Navigating the Arts Ecologies (Paperback)

The New Arts Entrepreneur: Navigating the Arts Ecologies By Gary Beckman Cover Image

The New Arts Entrepreneur: Navigating the Arts Ecologies (Paperback)


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The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, not simply another random entrepreneur flailing through a maze of well-worn entrepreneurial suggestions that don't fit.

At the core of the text are the entrepreneurial ecologies of the arts. The ecologies provide a framework to envision an entrepreneurial horizon for almost any arts-based business, included those ventures seeking to impact the production of art. In addition to this revolutionary framework, the text also introduces tools designed to compliment the ecologies.

Designed with arts students in mind, it accomplishes two critical tasks not found in other textbooks: venture sustainability and decision-making. This newly developed approach focuses on the decision-making required to sustain new arts ventures and will be of interest to arts students from all disciplines.

Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.
Product Details ISBN: 9781138314214
ISBN-10: 1138314218
Publisher: Routledge
Publication Date: July 7th, 2021
Pages: 174
Language: English