APA Handbook of Consumer Psychology: Volume 1 (APA Handbooks in Psychology(r)) (Hardcover)

APA Handbook of Consumer Psychology: Volume 1 (APA Handbooks in Psychology(r)) By Lynn R. Kahle (Editor), Tina M. Lowrey (Editor), Joel Huber (Editor) Cover Image

APA Handbook of Consumer Psychology: Volume 1 (APA Handbooks in Psychology(r)) (Hardcover)

By Lynn R. Kahle (Editor), Tina M. Lowrey (Editor), Joel Huber (Editor)

$235.00


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The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature.

This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.

Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Product Details ISBN: 9781433836428
ISBN-10: 1433836424
Publisher: American Psychological Association (APA)
Publication Date: March 15th, 2022
Pages: 778
Language: English
Series: APA Handbooks in Psychology(r)