The Next Cmo: A Guide to Operational Marketing Excellence (Paperback)

The Next Cmo: A Guide to Operational Marketing Excellence By Peter Mahoney, Scott Todaro, Dan Faulkner Cover Image

The Next Cmo: A Guide to Operational Marketing Excellence (Paperback)

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The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

Product Details ISBN: 9781665711395
ISBN-10: 1665711396
Publisher: Archway Publishing
Publication Date: September 9th, 2021
Pages: 254
Language: English