Digital Marketing: Strategy and Tactics - 2 ed (Hardcover)

Digital Marketing: Strategy and Tactics - 2 ed By Jeremy Kagan Cover Image

Digital Marketing: Strategy and Tactics - 2 ed (Hardcover)

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This book approaches digital marketing in two ways: from the point of view of the strategic

thinker - who might guide the vision in their organization requiring an understanding all of

the options available as well as how to evaluate them; and the tactical perspective, for the

roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch

campaigns themselves.


Each chapter is designed to present frameworks for thinking broadly and structurally about

the channel being discussed, but with many examples and exercises to bring the practical

deployment of digital marketing into a real-world focus.

Product Details ISBN: 9781732987098
ISBN-10: 1732987092
Publisher: Wessex, Inc.
Publication Date: August 10th, 2020
Pages: 302
Language: English