Product Direction (Paperback)

Product Direction By Nacho Bassino Cover Image

Product Direction (Paperback)

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How do you identify, select and define the right Product Strategy? How do you connect it to execution and align the entire company towards the same goals?


Making great products is hard. Interdisciplinary teams must discover and deliver the right

solutions to delight customers while creating a sustainable business model. But that is not

enough to succeed. Product Leaders must play a critical role: they must identify the problems and opportunities most crucial to delight customers while creating a sustainable business.


They must also align teams toward them. But how?

  • How do you come up with the right insights and select the most promising opportunities?
  • How does a successful product strategy look? Who has to define it?
  • How do you focus product teams and the entire organization in the same direction?

Product Direction is a practical approach to solve these problems, based on artifacts, tools, and best practices, to define, link, and communicate your product strategy, strategic roadmap, and objectives.

These tools will help you:

❏ Multiply your results, with increased team alignment and autonomy.

❏ Align everyone on the right opportunities, and ignore other distractions.

❏ Grow in your strategic skills to grow in your career.


Nacho Bassino has been leading product teams for over ten years in different companies and industries. He also is a speaker, teacher, and coach, working with organizations in different countries to help product teams and product leaders improve their practices and skills to achieve greater impact. During the last decade, he has created, tested, and consolidated the methods explained in Product Direction with dozens of product teams.

Product Details ISBN: 9781736824719
ISBN-10: 1736824716
Publisher: Juan Ignacio Bassino
Publication Date: May 15th, 2021
Pages: 248
Language: English