Winning with IP: Managing intellectual property today (Paperback)

Winning with IP: Managing intellectual property today Cover Image

Winning with IP: Managing intellectual property today (Paperback)

By Adam Jolly (Editor)

$22.99


Not On Our Shelves—Ships in 1-5 Days
(This book cannot be returned.)

Lessons and insights on managing intellectual property from leading IP players of today and tomorrow


Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today's winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.

Product Details ISBN: 9781739864002
ISBN-10: 173986400X
Publisher: Novaro Publishing
Publication Date: January 10th, 2022
Pages: 150
Language: English