User Experience Foundations (Paperback)

User Experience Foundations By Nick Voil Cover Image

User Experience Foundations (Paperback)

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User experience (UX) is about how interaction with a product, service or system is perceived by its users. Are their needs met or exceeded? Do they enjoy the experience? Will they return? Making UX central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. Applying the same techniques to internal business systems brings improved efficiency and job satisfaction.

This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.

Nick de Voil has been helping organisations to design and evaluate digital products, services and systems for over 30 years. He developed the world's first training course in User Experience for business analysts and now specialises in helping organisations to optimise customer experience by designing business processes 'from the outside in'.
Product Details ISBN: 9781780173498
ISBN-10: 1780173490
Publisher: BCS, the Chartered Institute for IT
Publication Date: July 13th, 2020
Pages: 176
Language: English