This is the first book to explore research on visiting friends and relatives (VFR). In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators.
Elisa Backer is Associate Professor at Federation University Australia and is on the editorial board of nine journals. Her main research interests are VFR travel, destination marketing, partial industrialisation in tourism, family tourism and social media. Brian King is Professor and Associate Dean at The Hong Kong Polytechnic University and is joint editor-in-chief of the journal Tourism, Culture and Communication. His research focuses on tourism marketing with an emphasis on cultural dimensions and emerging markets, tourism and migration, international education and tourism.