Pricing Design (Paperback)

Pricing Design By Dan Mall Cover Image

Pricing Design (Paperback)


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Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.

Product Details ISBN: 9781937557362
ISBN-10: 1937557367
Publisher: Book Apart
Publication Date: January 7th, 2016
Pages: 58
Language: English