The Elements of Content Strategy (Paperback)

The Elements of Content Strategy By Erin Kissane Cover Image

The Elements of Content Strategy (Paperback)


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Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Product Details ISBN: 9781952616518
ISBN-10: 1952616514
Publisher: Book Apart
Publication Date: March 7th, 2011
Pages: 96
Language: English