New Online Retailing: Innovation and Transformation (Paperback)

New Online Retailing: Innovation and Transformation By Gerrit Heinemann, Christoph Schwarzl Cover Image

New Online Retailing: Innovation and Transformation (Paperback)

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The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.
Product Details ISBN: 9783834946522
ISBN-10: 3834946524
Publisher: Gabler Verlag
Publication Date: September 25th, 2014
Pages: 261
Language: English