Time-Aware Conversion Prediction for E-Commerce (East China Normal University Scientific Reports #7) (Hardcover)

Time-Aware Conversion Prediction for E-Commerce (East China Normal University Scientific Reports #7) By Wendi Ji, Xiaoling Wang, Aoying Zhou Cover Image

Time-Aware Conversion Prediction for E-Commerce (East China Normal University Scientific Reports #7) (Hardcover)

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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Product Details ISBN: 9789813224704
ISBN-10: 9813224703
Publisher: World Scientific Publishing Company
Publication Date: March 8th, 2018
Pages: 152
Language: English
Series: East China Normal University Scientific Reports