This book is written by an orthodontist for an orthodontist, but any smart business owner, sales person, or professional would be wise to read it and apply the ideas inside to their business or practice.

The author is a speaker, teacher, author and business strategist for thousands of doctors located in 24 countries throughout the world. He is a champion of the private practitioner and has a long track record of help- ing orthodontists transform their practices and increase their impact on their families, employees, communities, and the profession of orthodontics. His orthodontic marketing campaigns have generated over $425 million in revenue for his clients and privately-held practices.