Browse Books: Business & Economics / Advertising & Promotion

Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette By Keith Wailoo Cover Image
$30.00
9780226794136
In Stock—Click for Locations
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising By Jim Morris, Drew Eric Whitman (Foreword by) Cover Image
$19.95
9781632651846
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Frenemies: The Epic Disruption of the Ad Business (and Everything Else) By Ken Auletta Cover Image
$17.00
9780735220881
Special Order—Subject to Availability
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer By Dan S. Kennedy Cover Image
$24.95
9781946633743
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Propaganda By Edward Bernays Cover Image
$14.95
9780970312594
Not On Our Shelves—Ships in 1-5 Days
Contagious: Why Things Catch On By Jonah Berger Cover Image
$17.99
9781451686586
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
$14.99
9781544531236
Coming Soon—Pre-Order Now
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business By Nicki Krawczyk Cover Image
$11.99
9781638079477
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
$24.99
9781544531243
Coming Soon—Pre-Order Now
Strategic Brand Management, 3rd Edition By Alexander Chernev Cover Image
$59.95
9781936572625
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(This book cannot be returned.)
Influencer: Building Your Personal Brand in the Age of Social Media By Brittany Hennessy Cover Image
$15.95
9780806538853
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
$20.95
9781904915379
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