P&P Live! Jill Lepore | IF THEN

Upcoming Event
Tuesday, September 15, 2020 - 8:00pm

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.]

The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

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P&P Live!
Washington, DC 20008
Non Fiction
If Then: How the Simulmatics Corporation Invented the Future Cover Image
ISBN: 9781631496103
Availability: In Stock—Click for Locations
Published: Liveright - September 15th, 2020

Not Signed or Personalized