The Apple II Age, by Laine Nooney

Staff Pick

Popular histories of technology often read as stories of innovation, individuals, and forward progress. By contrast, The Apple II Age investigates the social forces and contradictions behind the spread of its subject. If computers were sold to the public as the future, it asks, why were most in the US so reluctant to buy them through the late 1970s and '80s? What role did software, and people's use of that software, play in the normalization of the computer in day-to-day life? The world Nooney depicts is alien in some ways, and yet topics such as copyright protection, venture capitalism, and the shaping of our dreams by corporate salesmanship are still points of contention. Willing to dig into fraught matters others dismiss, this book is a refreshing break from easy narratives of "genius." 

The Apple II Age: How the Computer Became Personal By Laine Nooney Cover Image
$28.00
ISBN: 9780226816524
Availability: Not On Our Shelves—Ships in 1-5 Days
Published: University of Chicago Press - May 9th, 2023