In the genre of campaign memoirs Katie Tur's Unbelievable is destined to go down as a classic. Embedded with the Trump campaign from the very beginning, Katie Tur, an NBC correspondent, was a witness to all the lies, norm-breaking behavior and bizarre spectacle that surrounded Trump. She even became a target herself when Trump called her out at several of his rallies. But she persisted, without ever letting him get under her and writes a truly incredible account while also weaving in the story of her parents who were famous in LA for their innovative video news-gathering techniques.